{"id":4218,"date":"2016-03-16T21:54:53","date_gmt":"2016-03-16T21:54:53","guid":{"rendered":"https:\/\/richh.co\/?p=4218"},"modified":"2019-03-22T10:42:00","modified_gmt":"2019-03-22T10:42:00","slug":"creative-brief-template","status":"publish","type":"post","link":"https:\/\/richh.co\/creative-brief-template\/","title":{"rendered":"A Good Creative Brief Template"},"content":{"rendered":"

The first step towards good creative output is a good creative brief.<\/strong><\/p>\n

For those of you that just want to take a look at the doc, click on the button below or visit wordpress-241588-1115649.cloudwaysapps.com\/brief<\/a>.<\/p>\n

 <\/p>\n

DOWNLOAD THE BRIEF TEMPLATE (wordpress-241588-1115649.cloudwaysapps.com\/brief)<\/a><\/p>\n

 <\/p>\n

The fact that a good brief is important may seem obvious, but it’s something that’s all too often overlooked, and a trap I fell into a few too many times early on.<\/p>\n

It’s all too easy to get carried away and jump head-long into a big (or small) project after a few phone calls or emails, make a bunch of assumptions, and deliver a piece of work that, at the end, has such glaringly big holes in it that you wonder why you didn’t ask some obvious and important questions up front.<\/p>\n

That’s where a good creative brief template<\/a> comes in. It won’t provide you with all<\/em> the information you need to finish up with a great project, but it will make sure you’re heading in the right direction from the start by\u00a0covering the main<\/em> things you’ll need to take into account.<\/p>\n

 <\/p>\n

A good brief should cover (as succinctly as possible)<\/h3>\n
    \n
  • Objective – what\u2019s the point of this video?<\/li>\n
  • Target audience<\/li>\n
  • Key points you want to get across \/ Project specifics<\/li>\n
  • Due date<\/li>\n
  • Budget<\/li>\n
  • Required output<\/li>\n
  • Video usage<\/li>\n
  • Does the video require a voice over?<\/li>\n
  • Does the video require music?<\/li>\n
  • Existing video references<\/li>\n
  • Required style<\/li>\n
  • Tone\/Feeling<\/li>\n
  • What assets (if any) can be provided?<\/li>\n<\/ul>\n

     <\/p>\n

    The Google Doc I’ve linked to above is geared towards videos and animations and is good to go in 90% of cases as it is; but sometimes I tweak it so it’s more project specific (to ask more leading questions) if I already know a little about the upcoming job.<\/p>\n

    If you need to fit it to your own projects, ones that aren’t animated, just switch the word video<\/strong> for project<\/strong> and you’re away!<\/p>\n

     <\/p>\n

    If you’ve got any suggestions, advice or changes you’d make to the doc, please let me know!<\/strong><\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    The first step towards good creative output is a good creative brief. If you jump into a project and make assumptions, you’ll deliver a piece of work which has such glaringly big holes in it that you wonder why you didn’t ask some important questions up front.<\/p>\n","protected":false},"author":1,"featured_media":4230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,60],"tags":[76,74,75],"acf":[],"_links":{"self":[{"href":"https:\/\/richh.co\/wp-json\/wp\/v2\/posts\/4218"}],"collection":[{"href":"https:\/\/richh.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richh.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richh.co\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/richh.co\/wp-json\/wp\/v2\/comments?post=4218"}],"version-history":[{"count":0,"href":"https:\/\/richh.co\/wp-json\/wp\/v2\/posts\/4218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/richh.co\/wp-json\/wp\/v2\/media\/4230"}],"wp:attachment":[{"href":"https:\/\/richh.co\/wp-json\/wp\/v2\/media?parent=4218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richh.co\/wp-json\/wp\/v2\/categories?post=4218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richh.co\/wp-json\/wp\/v2\/tags?post=4218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}